Footwork

Like the martial arts or a fast-moving soccer match, copywriting takes a degree of fancy footwork. There's some zigging, some zagging, and a destination that only the most experienced can reach quickly and with the precision required to "nail it."

When it comes to content, your business needs a blackbelt— a devoted professional with a passion for the job.

So how are my moves better than the next guy's?

Blogging

I've probably been doing it longer than anyone you know. I've taken CEOs and employees through the task of blog development, written on the whys and why nots of blogging [PDF], and explained to the c-suite the benefits of participating in a global context. Currently, I'm working with both large enterprises and underdog small businesses on blog development, blog monitoring and blogger relations.

Websites

It's simple. I've written some of the most impressive Web copy in the business for these companies and many more: The Home Depot's Installation Services, WebMD's Practice Management, MATRIX Resources, Health Trio, Derivion (now Metavante), Constructware, Avastone, PointClear, DocuGlobal, Delta Data, RX Hub, InComm, Numerex, Harland, Six Continents.

White Papers

They're powerful and underused marketing tools, but many writers don't know how to write them, or when (and when not to) write them. I know. Ask Enterpulse [PDF], MATRIX, Delta Data Software [PDF], or Hyperion [PDF].

I'm not saying I float like a butterfly and sting like a bee.

But if I'd thought of it first, I just might.